AI-Personalized Marketing: How to Turn Data Into Hyper-Targeted Campaigns
Hyper-targeting uses data-driven insights to deliver personalized marketing experiences at scale. This includes everything from surfacing product recommendations on an ecommerce website to delivering customized content on streaming services. However, marketers must be careful not to cross the line between targeting and creepiness. People don’t want to be treated like data points—they want to feel […]
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